Internet marketing is the use of the Internet to promote goods and services with a view to making a profit. It includes Banner and Text-based Advertising, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimization and Pay-Per-Click Advertising).
Search Engine Marketing (SEM) is a specific area of an online marketing. Its purpose is to increase targeted traffic from search engines through increasing organic search engine rankings, i.e. the main results you see when you do a search.
Search Engine Optimization consists of 2 major parts: Internal SEO (on-page) and Link Building (off-page).
- (This counts for about 10-30% in terms of achieving rankings) Internal SEO is about making sure your website is doing its best to promote itself in the eyes of the search engines. It is about the code within your pages and the structure of your website working for you, not against you. Both elements should be done in such a way that when an SE robot reads the site, it can understand that the pages have valuable content related to the desired keywords, and then rank them accordingly.
- Internal SEO is about making your website search engine optimization-friendly, using keywords and meta tags with an appropriate weight on all your pages to make them rank the charts on all leading search engines in England.
- (This counts for over 60% in terms of achieving rankings) Link building is about telling Google et al that you are popular - the number of links from other high-ranked pages to your site. This is important because most search engines consider your link popularity a vital ranking factor. Think of each link to your website from another as a vote. More votes mean higher rankings - though not all votes are equal in weight.
Proper SEO services take time in delivering output and display rankings on search engines in London, UK. If you want immediate results, go for PPC (pay-per-click). If you want long lasting results which will ultimately bring you more value for money, then go for search engine optimization.
SEO is a continuous process and despite what many may tell you, there is no guaranteed way to get to position 1. A meticulously planned SEO strategy can achieve higher rankings whose ultimate aim is to get you to page 1, which the majority of Internet traffic responds to.