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Internet marketing is the use of the Internet to promote goods and services with a view to making a profit. It includes Banner and Text-based Advertising, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimisation and Pay-Per-Click Advertising).

Search Engine Marketing (SEM) is a specific area of an online marketing. Its purpose is to increase targeted traffic from search engines through increasing organic search engine rankings, i.e. the main results you see when you do a search.


SEO

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Search Engine Optimisation consists of 2 major parts: Internal SEO (on-page) and Link Building (off-page).

Internal SEO

(This counts for about 10-30% in terms of achieving rankings) Internal SEO is about making sure your website is doing its best to promote itself in the eyes of the search engines.  It is about the code within your pages and the structure of your website working for you, not against you.  Both elements should be done in such a way that when an SE robot reads the site, it can understand that the pages have valuable content related to the desired keywords, and then rank them accordingly.

Internal SEO is about making your website SEO-friendly, using keywords and meta tags with an appropriate weight on all your pages.

Link Building

(This counts for over 60% in terms of achieving rankings) Link building is about telling Google et al that you are popular - the number of links from other high-ranked pages to your site. This is important because most search engines consider your link popularity a vital ranking factor.  Think of each link to your website from another as a vote.  More votes mean higher rankings - though not all votes are equal in weight.

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Proper SEO takes time.  If you want immediate results, go for PPC (pay-per-click).  If you want long lasting results which will ultimately bring you more value for money, then go for SEO.

SEO is a continuous process and despite what many may tell you, there is no guaranteed way to get to position 1.  A meticulously planned SEO strategy can achieve higher rankings whose ultimate aim is to get you to page 1, which the majority of Internet traffic responds to.

SEO by Example vs Pay Per Click
 

Testimonial

Hamilton and Pollock (Hampol)
Mesh Media was chosen as out consultants to deliver an ecommerce solution for our commercial catering product range of over 17,000 product lines.

Mesh Media has successfully designed and implemented our ecommerce site www.hampol.co.uk which is one of the largest databases in the UK ofr the commercial catering industry.

We continue to rely on them for future updates, site administrations and maintenance, SEO and development of programming modules and of course our upcoming new site.
Kumar
Managing Director,
Hamilton and Pollock UK