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Search Engine Overview
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Internet marketing means the use of the Internet to advertise and sell goods and services. It includes Banner and Text Advertising, Email Marketing, Interactive Advertising, Affiliate Marketing and Search Engine Marketing (including Search Engine Optimization and Pay-Per-Click Advertising).

Search Engine Marketing (SEM) is a specific area of an online marketing, its purpose is to increase targeted traffic from search engines via organic search engine ranking (not paid to Search Engines like google, yahoo), paid listing and advertising.


SEO

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Search Engine Optimization consists in 2 major parts: Internal SEO and Link Building.

Internal SEO

(counts 10-30% in terms of achieving rankings) is about changing the HTML code of your pages and the structure of your site in such a way that when an SE robot reads the site, it can understand that the pages have valuable content related to your keywords, and then rank them high
Internal SEO means making your website SEO Friendly, using keywords and meta tags in proper weight.

Link Building

(counts over 30% in terms of achieving rankings) Is about ways to increase your link popularity - the number of links from other high-ranked pages to your site. This is important because most search engines consider your link popularity a vital ranking factor.

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*clean html pages &code, pages are indexed by SE’s and pass valuable PageRank to your website.
Google especially) needs 2 Weeks in order to index new WebPages context, 3 months in order to update the Page Rank and 1-3 months to update the current Backward Links Status

SEO is a continuous process and for achieving No.1 can not be guaranteed as specially for your general keyword that you have provided as the compitions is over a milion for each. But higher ranking can be achieve for your key phrases.

SEO by Example vs Pay Per Click
 

Testimonial

MicrocomIT
We would like to say a special thank you for all the hard work that has been put into the design and implementation of our web portal. The web portal has given us the opportunity to reach out to our clients and create new business in our chosen verticals. The designers and managers have been wonderful and have been there for us every step of the way and this is a relationship that we hope to continue with.

Microcom IT Ltd is a growing business and we are always looking for innovative ways in which to target new business opportunities. Mesh media will continue to be one of our chosen partners going forward in our journey.
Syed Shah,
Managing Director,
MicrocomIT, UK
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